Lights, Camera, iPhone!

In September, Apple lent Burberry a set of iPhone 5S devices, which had not yet been released to the masses, to record the debut of its Spring/Summer 2014 collection on the runway. Apple’s new ad shows behind-the-scenes footage from that partnership, like three phones mounted on a camera dolly, captured entirely with the iPhone 5S.

The 30-second video features several segments that highlight the iPhone 5S’ slow-motion mode.

Apple’s relationship with Burberry extends beyond this video. In October 2013, the iPhone creatorhired Burberry CEO Angela Ahrendts as its senior vice president of retail and online stores.

Beyonce's Drunk In Love: should we have a problem with it?

Lyrics referring to domestic violence and abusive men have passed largely unchallenged in discussions of Beyonce’s hit song. And that is disturbing, writes Tshepo Mokoena

"I’m Ike, Turner, turn up / Baby no I don’t play / Now eat the cake, Anna Mae / I said eat the cake, Anna Mae"

- JAY Z