This week’s inspiration is all about breaking the rules. Nike paid filmaker Casey Neistat to make a film about its Fuelband and #makeitcount campaign but instead of shooting a straight advertisement for Nike, Neistat took the money, went on a 10-day around the world adventure and created an advertisement for life.
I love it. This is Outside The Lines. It’s just a shame he never even wore the Fuelband, you see the focus on running around the world, but no band in sight - could have been perfect. But does perfection even exist?