The Brain of Inderdeep Gill

FRIDAY INSPIRATION. Nike.

If you can’t view the video, click here.

This week’s inspiration is all about breaking the rules. Nike paid filmaker Casey Neistat to make a film about its Fuelband and #makeitcount campaign but instead of shooting a straight advertisement for Nike, Neistat took the money, went on a 10-day around the world adventure and created an advertisement for life.

I love it. This is Outside The Lines. It’s just a shame he never even wore the Fuelband, you see the focus on running around the world, but no band in sight - could have been perfect. But does perfection even exist?

Posted on October 19th, 2012
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