Skyfall DVD release
Ok. It’s not the best stunt/marketing tactic I’ve seen - but it does make sense.
Bond Street station got an outdoor makeover to mark the long awaited arrival of the best James Bond film to date – Skyfall.
A little stunt by CBS Outdoor, linking the scene when James Bond slides down the escalators (and miraculously lands on his feet) to the print advertising which wraps the station.
Bond Street station was used as it fit the film, and at the same time targets a lot of people at once – in the heart of the capital.
I’m sure this will be covered across social media channels, with a lot of talkability being gained, as this is a great way to target passers by who will recall the little stunt to friends back in the office and family at home.