MINI says sorry for e-mailing spam, by sending actual spam!
An e-mail glitch can be a disaster, whether you forget to write the right name – or you BCC everyone into one e-mail because you’re lazy!
However, when MINI accidentally sent out a spam e-mail to its customers, instead of panicking and stating it was a server error and apologise the boring way, the car manufacturer turned the server glitch to a huge PR win.
We’d love to reconnect, if you’d like to link-up with us again, just visit miniusa.com/sorry
They sent out a care package to those affected containing what else than… SPAM!
The parcel, which was posted to Reddit, included a chocolate rose, duct tape, and a “squeezable can” of the precooked meat. It also came with this apology:
“Nothing says ‘I’m sorry’ quite like flowers and chocolate, so we’ve combined the two and enclosed a chocolate rose. But if you’re allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you’re ever feeling annoyed again, you can de-stress using this particularly squeezable can of spam.”
Now THAT’S what I call great customer service!